SALT LAKE CITY, UT (April 9, 2013) – As a top priority to better communicate in an increasingly digital world, Tread Lightly! has recently revamped its website. With a bold new design, ultra-easy navigation and multiple points of entry, this valuable mechanism used to connect with the public is now better than ever before.
“We’re elated with the outcome of treadlightly.org’s redesign,” said Lori McCullough, executive director of Tread Lightly!. “We now have a more user-friendly site, are providing our top-investing partners with better exposure on every page and we’ve given our members a place to share stories, photos and experiences.”
Treadlightly.org has also been optimized for search to maximize traffic and to deliver Tread Lightly!’s message to an even larger audience.
According to McCullough, top-priorities for revamping the website were to improve access to educational materials as well as increase store sales and member interactivity. The main desire for growing sales through the store is to generate revenues for Restoration for Recreation – a Tread Lightly! initiative established to help keep the great outdoors healthy, open and accessible to the American people.
With the improved website and store, Tread Lightly! is busy increasing the product offerings available through its store. The majority of new product offerings will be Tread Lightly! branded merchandise, ranging from t-shirts to after-market automotive accessories.
Treadlightly.org contains free educational resources to help anyone interested in minimizing their impact when recreation outdoors.
To get involved in future contests and promotions, “like” Tread Lightly! on Facebook and follow the organization on Twitter.