Chrysler Group LLC today reported U.S. sales of 112,026, a 20 percent increase compared with sales in July 2010 (93,313 units), and the best July sales since 2007.
All Jeep® brand models contributed to the 20 percent July sales increase, including the iconic 2011 Jeep Wrangler, which set an all-time sales record, and the new 2011 Jeep Compass compact SUV with a 240 percent sales increase, the largest year-over-year sales gain of any Chrysler Group model.
All five Jeep brand models posted a sales increase in July compared with the same month a year ago. All Jeep models currently in production have posted year-over-year sales gains every month this year.
Also contributing significantly to the July sales gain were the new 2012 Fiat 500 city car, the all-new 2011 Dodge Durango three-row sport utility, and the 2011 Chrysler 200 mid-size sedan, star of the Chrysler brand’s award-winning “Born of Fire” Super Bowl commercial.
“In a market that remains tougher than a cheap steak, we were able to produce our highest retail sales in more than three years,” said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. “I think that statistic is the ultimate testament to the progress we have made with our product in the areas of fuel economy, quality and design.”
The Chrysler, Jeep, and Dodge brands each posted year-over-year sales gains in July, while the Fiat brand registered a 68 percent increase compared with the previous month of June 2011. Chrysler Group’s car sales increased 28 percent in July, while truck sales were up 18 percent compared with the same month a year ago.
Chrysler Group finished the month with a 72-day supply of inventory (308,880 units). U.S. industry sales figures for July are projected at an estimated 12.4 million SAAR.
|
Chrysler Group LLC U.S. Sales Summary Thru July 2011
|
||||||
|
Month Sales
|
Vol %
|
Sales CYTD
|
Vol %
|
|||
|
Model
|
Curr Yr
|
Pr Yr
|
Change
|
Curr Yr
|
Pr Yr
|
Change
|
|
500
|
3,038
|
0
|
0%
|
7,982
|
0
|
0%
|
|
FIAT BRAND
|
3,038
|
0
|
0%
|
7,982
|
0
|
0%
|
|
200
|
6,509
|
0
|
0%
|
38,980
|
0
|
0%
|
|
Sebring
|
0
|
3,092
|
-100%
|
2,380
|
24,457
|
-90%
|
|
300
|
2,415
|
2,282
|
6%
|
16,096
|
23,159
|
-30%
|
|
PT Cruiser
|
0
|
1,235
|
-100%
|
1,328
|
6,152
|
-78%
|
|
Aspen
|
0
|
0
|
0%
|
0
|
30
|
-100%
|
|
Town & Country
|
6,503
|
8,083
|
-20%
|
52,711
|
69,020
|
-24%
|
|
CHRYSLER BRAND
|
15,427
|
14,692
|
5%
|
111,495
|
122,818
|
-9%
|
|
Compass
|
4,430
|
1,302
|
240%
|
25,191
|
11,310
|
123%
|
|
Patriot
|
4,598
|
4,305
|
7%
|
33,751
|
20,684
|
63%
|
|
Wrangler
|
14,355
|
10,043
|
43%
|
67,591
|
56,192
|
20%
|
|
Liberty
|
5,809
|
4,893
|
19%
|
37,109
|
27,077
|
37%
|
|
Grand Cherokee
|
9,499
|
5,407
|
76%
|
63,869
|
30,869
|
107%
|
|
Commander
|
0
|
516
|
-100%
|
104
|
7,105
|
-99%
|
|
JEEP BRAND
|
38,691
|
26,466
|
46%
|
227,615
|
153,237
|
49%
|
|
Caliber
|
3,305
|
2,904
|
14%
|
24,810
|
26,485
|
-6%
|
|
Avenger
|
3,626
|
3,697
|
-2%
|
34,099
|
32,098
|
6%
|
|
Charger
|
5,344
|
6,023
|
-11%
|
43,185
|
51,808
|
-17%
|
|
Challenger
|
3,509
|
3,695
|
-5%
|
23,670
|
21,361
|
11%
|
|
Viper
|
14
|
36
|
-61%
|
128
|
210
|
-39%
|
|
Journey
|
4,180
|
4,610
|
-9%
|
31,285
|
30,401
|
3%
|
|
Caravan
|
6,485
|
7,755
|
-16%
|
63,455
|
57,678
|
10%
|
|
Nitro
|
1,826
|
2,186
|
-16%
|
13,984
|
11,296
|
24%
|
|
Durango
|
5,364
|
10
|
53540%
|
28,935
|
46
|
62802%
|
|
DODGE BRAND
|
33,653
|
30,916
|
9%
|
263,551
|
231,383
|
14%
|
|
Dakota
|
906
|
1,088
|
-17%
|
9,106
|
7,867
|
16%
|
|
Ram P/U
|
20,311
|
20,138
|
1%
|
132,209
|
105,007
|
26%
|
|
Sprinter
|
0
|
13
|
-100%
|
0
|
220
|
-100%
|
|
RAM BRAND
|
21,217
|
21,239
|
0%
|
141,315
|
113,094
|
25%
|
|
TOTAL DODGE
|
54,870
|
52,155
|
5%
|
404,866
|
344,477
|
18%
|
|
TOTAL CHRYSLER GROUP LLC
|
112,026
|
93,313
|
20%
|
751,958
|
620,532
|
21%
|
|
TOTAL CAR
|
27,760
|
21,729
|
28%
|
191,330
|
179,578
|
7%
|
|
TOTAL TRUCK
|
84,266
|
71,584
|
18%
|
560,628
|
440,954
|
27%
|
* Published by JPFreek Adventure Magazine – The leader in Jeep and adventure enthusiast publications.