From the 4 Wheel Parts release:
Greg Adler, President and CEO of 4 Wheel Parts, the global leader in truck, Jeep, SUV and off-road tires, wheels, lift kits and accessories, goes undercover to meet the employees who keep the company on the right track, on UNDERCOVER BOSS, Friday, Feb. 5 (8:00-9:00 PM, ET/PT) on the CBS Television Network. During his undercover mission, Adler worked alongside employees performing a variety of jobs that represent key aspects of the company’s retail sales and distribution operations.
“4 Wheel Parts is in the midst of an aggressive national expansion and going undercover allowed me the opportunity to step out of my role as CEO and into many of the jobs that are the backbone of our company,” said Adler. “I learned a great deal about our business from the experience and as a result we have been able to enact many companywide initiatives. Most importantly, going undercover reinforced the importance of family to me and reminded me that as the business grows, we continue to keep the feeling of family that is the legacy of 4 Wheel Parts.”