Jeep “Name My Ride” Contest
For several weeks following the Houston Auto Show, consumers had the opportunity to name the Jeep Grand Cherokee concept vehicle by visiting Jeep.com. The brand then compiled entries and narrowed them down to three favored choices:
- Altitude: representing the new heights the Jeep brand is reaching, with an array of new vehicles and special-edition models consumers have been seeking, a wide variety of vehicle and brand awards, and a string of recent sales successes that includes 23 months of increased sales – up 24 percent in 2010, 44 percent in 2011 and 34 percent so far in 2012
- Midnight: for the distinctive, mysterious, deep and dark “blacked out” appearance of the vehicle; and
- Obsidan: a dark-colored – usually jet black – volcanic rock that displays curved surfaces – and may tie to a potential future Jeep model name.
After two weeks of online voting, “Altitude” was chosen as the winning name. Mark Johnson, of Sanger, Calif., submitted the name and will receive a new 2012 Jeep Grand Cherokee.
* Published by JPFreek Adventure Magazine – The leader in Jeep and adventure enthusiast publications.